ABOUT

Hello, my name is Jimmy Lim and I'll like to welcome you to my site and to know more about me.

Since young, I've always known that I wanted to work with what I termed advertising back then. The proverbial "back of shampoo bottles" was literally the first piece of advertising that enthralled me as a child. The descriptive terms to describe what was otherwise just a household product fascinated me. This would later set me off on a journey to pursue a career in sales and marketing. As I grew up, I worked my way into marketing while armed with a degree in English Language and eventually got to work on and with internationally renowned fashion and beauty brands such as Gap, Banana Republic, ECCO, Glamglow, By Terry, diptyque, Byredo and Sephora.

From a marketeer, I moved on to brand and business management which allowed me to study and understand the various levers in a business that make it work and prosper - from merchandising to marketing. Armed with that knowledge, my goal is to share what I've learnt with other business managers and owners so as to help them attain the business improvement they're after, be it in productivity, better brand messaging or an enhanced bottomline. If that sounds like you, please get in touch with me and let's have a no-obligation chat. After all, the timeless adage holds true - "A problem shared is a problem halved".